Bosch Common Rail System for Small Diesel Engines in Emerging Markets

Authors

Dr.-Ing. Manfred Dürnholz, Dr.-Ing. Roger Busch, Rakkiappan Baskaran, B.Sc., B.Tech., MBA., S. L. Kulkarni, BE (Mech.), George Anthony, BE (Mech.), Bosch Ltd., Bangalore, India

Year

2009

Print Info

Fortschritt-Berichte VDI, Reihe 12, Nr. 697

Summary

Before the actual economic slowdown hit the globe, there were symptoms of stagnation in the developed markets, whereas the emerging markets were showing higher growth rates in the economy. Despite these retarders, India in particular is showing signs of becoming a potential global hub for small car. The per capita income in India is about $1000 whereas the per capita in Germany is about ~ $38,000. This translates into a very small population of Indian consumers who will be able to afford products currently marketed in Western Europe & the US. The challenge for the Auto OEMs and also to the suppliers is to offer unique products at dramatically lower costs to match the special needs and lower purchasing power of most emerging market buyers. One such outcomes of such an innovative model have been the “Tata Nano” unveiled at the Auto Expo India 2008.

Order Members Login