34th International Vienna Motor Symposium
The Future Belongs to Diversity: Tailor-made Products for Successful Mobility Solutions
Authors
Prof. Dr. Thomas Weber, Member of the Board of Management, Group Research & Mercedes-Benz Cars Development, Daimler AG, Stuttart
Year
2013
Print Info
Fortschritt-Berichte VDI, Reihe 12, Nr. 764
Summary
What will the car of tomorrow look like? And how are the mobility needs of people changing? Aided by market research and through customer feedback, among other things, as well as using technology monitoring and future research, development experts at Daimler and Mercedes-Benz are finding answers to basic questions like these. These disciplines have a long tradition in the company. International research teams have worked for over 30 years on anticipating long-term trends and societal developments in order to transfer these to the topic of mobility. These proactive work methods – "thinking ahead" – generate new solutions in anticipation of changed conditions and new customer requirements rather than as a reaction to them.
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